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Latto, the Atlanta-based rapper who recently garnered two BET Award nominations, has released her highly anticipated single “Big Mama” via RCA Records. The release comes just days before her performance at the 2024 BET Awards, where she’s up for “Best Female Hip-Hop Artist” and “Best Collaboration.”
This single follows the remix to her hit “Sunday Service,” which featured Megan Thee Stallion and Flo Milli, and her history-making headlining performance at ATL’s Hot 107.9 Birthday Bash. Latto continues her busy summer with “Big Mama,” showcasing her signature wit and catchy beats.
The 2023 BET “Best Female Hip-Hop Artist” winner has been on a roll this year. Her original version of “Sunday Service” went viral, and the video, directed by herself and Hidji World, features Latto rapping in various locations, including the Bronx.
Latto also recently wrapped up filming Season 2 of Netflix’s “Rhythm & Flow” as a judge alongside DJ Khaled and Ludacris. With over 1 billion streams worldwide and a string of accolades, Latto is poised for global superstardom.
Since the release of her RIAA-certified 3x Platinum single “Big Energy” in 2021, Latto has been unstoppable. She became the first female rapper ever to have a #1 record on Pop, Rhythm, and Urban radio with the same song, joining the ranks of music legends like Rihanna and Beyonce.
Her list of achievements continues to grow. She has won numerous awards, including “Best New Artist” at the 2022 BET Awards and People’s Choice Awards, “Breakthrough Artist” honoree by Variety Hitmakers, “Powerhouse Award” at Billboard’s Women in Music 2023, “Song of the Summer” for “Seven” with Jung Kook at the 2023 MTV VMAs, and her 2023 BET “Best Female Hip-Hop Artist” win.
Latto was also nominated for “Best New Artist” and “Best Melodic Rap Performance” at the 2023 Grammy Awards. In addition to her musical success, she graced the covers of Cosmopolitan, Rolling Stone (alongside Snoop Dogg), XXL (including a viral video for the magazine’s first-ever all-female cipher curated by her), and Forbes’ “30 Under 30” for Musicians.
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