In This Story
The late, great Michael Jackson is one of the most accomplished musicians in history, and this year, perhaps his most iconic music video reached yet another benchmark: “Thriller” netted a billion views on YouTube. If you’re surprised that the video is just now hitting the mark, check this — it’s actually his fourth music video to achieve the honor. “Beat It,” “Billie Jean,” and “They Don’t Care About Us” all reached the billion-view mark first.
“Michael Jackson is the first artist in history to have four 20th century music videos surpass 1 billion views on YouTube: Thriller, Billie Jean, Beat It and They Don’t Care About Us. That’s dope. A man who has been deceased for 15 years still breaking records,” music journalist Kia Turner said on X.
The music video was legendary from the moment it debuted on MTV in December 1983, and this week’s benchmark reminded people of just how monumental of a moment it was.
“This is how storytelling was pioneered in music videos by the way. All your favs have to thank a 25-year-old Michael Jackson who decided it was time for a revolution,” X user @thatsadchicken said.
Music videos are perhaps the most powerful element of Michael Jackson’s legacy, known for Jackson’s agile dance moves and dynamic storytelling. But the video for “Thriller” was another level. The Guardian reports that superstars like Marlon Brando, Fred Astaire, Rock Hudson and Jackie Kennedy Onassis visited the October 1983 set, while Eddie Murphy, Prince and Diana Ross attended the video’s premiere to a private audience. Jackson’s red leather jacket, the choreography of the dancing zombies, and other elements of the video have become timeless elements of pop culture, often spurring annual revisits around Halloween.
“Don’t ever compare anyone to Michael Jackson ever again. Closing in on having FIVE videos with over a billion views each four decades after release? EVER AGAIN!!!” X user @wowthatshiphop proclaimed.
Amid this celebration, it’s also a bittersweet moment: the Jackson family and music fans are mourning the loss of Tito Jackson, a member of the Jackson 5 and Michael’s brother.
Not only was Tito a talented musician,, but he was also a key figure in the success of the Jackson 5.
“RIP Tito Jackson. Without his courage to defy his dad and pick up his guitar, we might have not witnessed the birth of the Jackson 5 or seen Michael Jackson become the greatest entertainer. Tito’s talent as a guitarist was the foundation of it all,” X user @iamveronica777 said.
His passing also reminds fans of the Jackson family’s contributions to the music industry, and the undeniable impact his family continues to have on Black culture.