In 2013, Lamar shook the hip-hop world with his guest feature on Big Sean’s “Control.” During his verse, he called out all his peers, saying that he wanted to take all of their “core fans.” The artists he called out included J. Cole, Big Krit, Wale, Pusha T, Meek Mill, A$AP Rocky, Drake, Big Sean and Jay Electronica. This is what seemingly started his long-running feud with Drake.