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“I’m about to start cleaning up my own goddamn house.”

That’s what influencer and entrepreneur Ari Fletcher tweeted this week, sparking a digital firestorm after casually revealing the annual cost of her housekeeper: a cool $40,000.

The tweet, which seemed innocent or at least tongue-in-cheek on its surface, instantly ignited waves of discourse about class, labor, and basic arithmetic. Social media users were quick to unpack not just the numbers but the tone of Ari’s announcement.

“I pay my housekeeper $40,000 a year,” Fletcher tweeted. “My mom just added it up out of curiosity when I told her how much I pay for each time she comes. I’m about to start cleaning up my own goddamn house. 😂”

But what Ari may have thought was a relatable luxury gripe turned into a full-blown lesson in wealth optics.

Soft Brag or Misstep? Social Media Did the Math

Many interpreted Ari’s tweet as a “soft brag” about her wealth gone wrong.

“She wanted to soft-brag about how much money she has but forgot to do math here,” one user wrote. “This is minimum wage. I hate that y’all made this Jigsaw famous.”

The internet wasn’t about to let a millionaire off the hook for what they viewed as tone-deaf commentary about paying someone a full-time wage, especially during a time when economic inequality is constantly being dissected online.

One critic tweeted, “so clean up your own goddamn house then greedy bitch? mind you this is a millionaire complaining about paying her housekeeper 40k A YEAR…”

Others called it “steep as hell” to be paying that much for cleaning, suggesting Fletcher was being fleeced by her own help or at least not being fiscally savvy.

But in true Twitter fashion, it wasn’t all one-sided.

The “Critical Thinking” Camp Enters the Chat

Quickly, a counter-conversation emerged, defending Fletcher’s math and pushing back against the outrage by pointing out that the housekeeper is not working full-time hours.

“Housekeepers aren’t coming to your home 5x a week for 8 hours,” one user tweeted. “$40K is for probably like 8-10 hours a week, that’s damn good money. Sometimes it’s best to just mind your tax bracket if you don’t know wtf you’re talking about.”

Another user added:

“People are reading this as if this is the housekeeper’s only job. She said ‘every time she comes.’ This lady is probably coming one day a week or something.”

A more logical breakdown appeared in a widely liked tweet:

“The critical thinking in this conversation is funny because a housekeeper does not work a 40 hour work week lmaoo.”

And finally, one person put it bluntly:

“3k a month off one house? This is probably a solid deal if the house isn’t too big and they don’t visit much.”

Tone, Timing, and the Working Class

At the heart of the debate wasn’t just whether $40,000 is “a lot” or “a little” for domestic work, it was the tone of Ari’s tweet. Complaining about paying someone a livable wage, especially when you’re a public figure known for flaunting wealth, rarely goes over well.

“Dead ass this woman is beyond tone deaf lol,” someone quipped, reflecting the broader sentiment among Fletcher’s critics.

Another user chimed in:

“I don’t understand the uproar. Should a housekeeper be paid like a dept manager? I’m sorry if she could get a higher paying job don’t you think that would’ve been her first choice? Everyone can’t be the CEO, there are levels for a reason.”

The tension reveals a widening cultural gap between the ultra-online wealthy and the working-class observers watching from the sidelines. In an age of economic anxiety, gig work, and inflation, even a casual comment about paying someone a few thousand dollars a month to clean your kitchen can trigger real backlash.

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