Noir Nation, 2025 has been a year of major shake-ups for Target, and it looks like the ripple effects are carrying into 2026. The retail giant’s head of operations, Brian Cornell, announced today that he will be stepping down effective February 1, 2026.

📈 Sales Struggles and Backlash

Cornell’s departure comes as Target continues to grapple with falling sales and mounting customer backlash. The controversy stems from the company’s decision to scale back its diversity, equity, and inclusion (DEI) programs—a move that sparked criticism, especially after the company’s expansion under previous DEI initiatives.

✊ The “Target Fast” Impact

Sources reveal that the most significant hit to Target’s bottom line is tied to the 40-day boycott known as the “Target Fast.” Launched on March 5th to coincide with Lent, the boycott was spearheaded by Black faith leaders protesting the retail giant’s pullback on DEI programs.

💰 Market Value Takes a Hit

The protest reportedly shaved a staggering $12.4 billion off Target’s market value, highlighting the growing influence of organized consumer activism and community-led accountability.

As 2026 approaches, all eyes will be on how Target navigates leadership changes, customer sentiment, and the ongoing impact of the boycott. Noir Nation, is Target ready to bounce back—or is this just the beginning of more shake-ups to come?