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A24 just lit the afterlife on fire.

This morning, the acclaimed indie studio debuted the first official trailer for Eternity, a high-concept romantic comedy set in the great beyond, starring Elizabeth Olsen (His Three Daughters), Miles Teller (The Gorge), and Callum Turner (Masters of the Air). The film, directed by Dating Amber‘s David Freyne, will make its world premiere at the Toronto International Film Festival (TIFF) in September before hitting theaters in November, and it’s already shaping up to be one of A24’s most buzzed-about releases this year.

A Love Triangle That Transcends Death

The premise? Simple in theory. Chaotic in execution.

In Eternity, when people die, they aren’t immediately whisked away to Heaven or Hell. Instead, they’re given one week, seven ethereal days, to decide where, and more importantly with whom, they want to spend forever. And for Joan (Olsen), death is only the beginning of her problems.

Freshly deceased, she finds herself reuniting with her recently dead husband Larry (Teller), the man she built a life with. But the cosmic curveball comes in the form of Luke (Turner), her long-lost first love who died tragically young and has spent decades in the afterlife waiting for her. Joan now faces the impossible: choose the comfortable love she knew or the soul she never got the chance to grow old with.

“A lot has happened in a week,” Joan sighs in the trailer. “You died. I died. I’ve just been reunited with both of my dead husbands, and I have to pick where to spend eternity.”

The trailer wastes no time diving into the romantic tug-of-war, teasing everything from heaven-adjacent group therapy sessions to surreal bureaucratic afterlife limbo, complete with clipboards and snarky guides. It’s “The Good Place meets The Notebook” with a twist of existential chaos.

A Dream Team Behind and In Front of the Camera

Eternity boasts a powerhouse team both on screen and behind the scenes.

Elizabeth Olsen leads the cast with the charm and vulnerability she’s become synonymous with, bringing unexpected warmth and comedic timing to a character teetering between heartbreak and hope. In a recent interview with Extra, Olsen hinted at the film’s old-school rom-com roots: “It’s real fun. It’s a callback to Billy Wilder films. I think it’s gonna be a special romantic comedy that we’re all really proud of.”

Miles Teller, fresh off Top Gun: Maverick and Apple TV+’s The Gorge, brings his signature swagger and depth as Larry, the solid husband Joan built her life with. Meanwhile, Callum Turner delivers as the hauntingly tender Luke, whose wartime death robbed both of them of a future. Rounding out the ensemble are John Early, In the Heights‘ Olga Merediz, and Oscar-winner Da’Vine Joy Randolph (The Holdovers), who’s fast becoming the comedic scene-stealer of the moment.

Behind the camera, director David Freyne is no stranger to heartfelt stories in unlikely circumstances. After his acclaimed 2020 LGBTQ+ rom-com Dating Amber, Freyne returns to the genre with an otherworldly twist. He also co-wrote the film with Pat Cunnane, a former Designated Survivor writer, whose original script appeared on the 2022 Black List, Hollywood’s annual roll call of the best unproduced screenplays.

Producers Tim White and Trevor White, best known for Oscar-nominated titles like King Richard, are on board under their Star Thrower Entertainment banner. And with A24’s Midas touch, Eternity has all the ingredients of a festival darling and awards-season sleeper.

A24’s Hot Streak Continues

A24 is having a year, and Eternity is the latest jewel in its halo.

The studio’s romantic gamble follows the success of Materialists, Celine Song’s follow-up to Past Lives, which also featured a steamy love triangle, that one between Dakota Johnson, Pedro Pascal, and Chris Evans. That film grossed over $52 million globally, setting a high bar for indie rom-coms and proving audiences still crave sharp, character-driven love stories with soul.

And A24 isn’t slowing down. Up next is Architecton (August 1), Viktor Kossakovsky’s documentary on Berlin architecture. Then comes Highest 2 Lowest from Spike Lee starring Denzel Washington and Ne Zha 2 (August 22). October brings The Smashing Machine with Dwayne Johnson, directed by Benny Safdie, followed by Marty Supremestarring Timothée Chalamet on Christmas Day.

With Eternity, A24 is clearly betting that a story about love beyond death will resonate just as deeply as Song’s meditation on fate and timing.

TIFF, Then Eternity

Eternity is set to have its world premiere at the 2025 Toronto International Film Festival, which runs from September 4 through 14. Early buzz suggests it could be one of the event’s emotional high points, especially as Olsen’s performance is poised to anchor one of the most complex, genre-blending romantic narratives in recent memory.

Can love that never had the chance to grow compete with a love that weathered decades of reality? Can two wildly different kinds of romance both be right? And if you had to choose just one person to spend eternity with, how would you know?

Those are the questions Eternity is asking, and if A24’s track record holds, it won’t be giving us easy answers.

Eternity opens in theaters this November. Watch the full trailer below.

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“Sordid… Scandalous. Corrupt.” 

House of Representatives Democratic Leader U.S. Rep. Hakeem Jeffries, D-N.Y., is on the offensive over the Epstein files.

After President Donald Trump and Republicans did a rhetorical about-face on releasing the files, many of their right-leaning supporters are angry—and it’s created an opening for Democrats to slam GOP leaders and share their message.

“I support transparency,” Jeffries said at a recent press conference. “The far right, Donald Trump, right-wing conspiracy theorists, and others are the ones who have put this Jeffrey Epstein thing in the public domain. This isn’t anything that any of us as House Democrats have been focused on, ever, in terms of trying to fan the flames.”

Jeffries continued, “But once it has broken into the public domain, and there’s a clear desire on behalf of the American people to get more information, then the right thing to do is to present the facts and the evidence.”

Dems are putting real money behind creating pressure to reveal those very facts and evidence, launching Epstein-focused attack ads in areas where Republican members of Congress could lose in the 2026 midterm elections.

The ads urge voters to “call your representative” and “demand they release the Epstein files,” knowing good and well it puts those representatives in a hard place.

President Trump has categorically told people to move on from Epstein, and insider reports say he’s raging mad that his base won’t let it go.

“Are people still talking about Jeffrey Epstein?” Trump asked at a recent press conference, seated next to his attorney general, Pam Bondi. “This guy’s been talked about for years … this creep? That is unbelievable.”

At a press conference in the UK on Monday, President Trump tried to distance himself further from Epstein, saying the two fell out long ago over business reasons and that, although Epstein invited him to his private island, Trump never went.

Will that explanation satisfy a base who has been riled up about the Epstein controversy for years and wants hard proof that elite and wealthy sex-ring clients haven’t been let off the hook?

Politically, any Republican who doesn’t fall in line with Trump’s orders risks committing party treason in the eyes of the president.

House Speaker Mike Johnson, who once called for transparency around the Epstein files, just fell in line himself by shutting down the House of Representatives early to avoid a vote on anything Epstein-related, and to quell some brewing rebellion from his own party members who were enraged over the files being withheld.

Johnson said the topic of Epstein was nothing more than Democrats pushing it for strategic advantage.

However, with the oratorical skills of a Democrat like U.S. Senator Cory Booker all over the issue (“Why wouldn’t we want to just know what happened? What are you afraid of?” he asked passionately during a recent Senate committee hearing which devolved into a yelling match), Republicans risk looking unprepared to answer why their party is not also on board with full transparency around the files.

Only one Republican is bold enough to partner with a Democrat in leading the demand for the files’ release—Rep. Thomas Massie of Kentucky, who has proposed an amendment with Democrat Rep. Ro Khanna of California, to force a full House vote on whether the Justice Department should release all of the Epstein documents, with protections for victims.

“Trump promised that his administration would release the Epstein files to the public,” said Rep. Khanna. “Now, the Department of Justice is shielding Trump’s rich and powerful friends by refusing to release additional files.”

While the Epstein scandal is certainly useful for Democrats looking to sow distrust in the Trump administration, the real strength will be in Democrats’ ability to create a throughline between Trump’s hypocrisy on Epstein and his hypocrisy in other aspects of his administration—like the Big Beautiful Bill.

Democrats may note that while Trump promised to cut waste and fraud, he has instead set up many Americans to be kicked off their health care and lose Medicaid, while giving his richest voters a tax cut that only widens the wealth gap.

The Congressional Budget Office estimated that 10 million Americans will lose health care, and the country will add a deficit of $3.4 trillion as a result of the newly signed tax and budget law.

The scandal is useful as long as Democrats can bring it back home to kitchen table issues—to highlight the impact of the Trump administration’s lack of transparency on all fronts while explaining their alternative vision for America.

Jeffries had it right during the press conference when he was first asked if he would focus on Epstein during the midterms as Democrats try to take back the majority.

“I think we’re gonna focus on building an affordable economy, so we can ensure that we drop the cost of living for everyday Americans,” he responded.

“So they’re in a position to thrive, not simply survive.”

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Richard “FaZe Banks” Bengtson has stepped down as CEO of FaZe Clan amid mounting accusations of scamming fans through a now-infamous meme cryptocurrency called MLG Coin. But in a fiery denial, Banks is rejecting all wrongdoing, pinning the blame squarely on Twitch streamer Adin Ross and insisting he’s the target of a smear campaign.

“I’ve never scammed anyone a day in my f**king life,” Banks wrote in an emotional post on X. “The entire narrative is unfair and part of the reason it exists is cause my ‘FaZe’ name is so easily farmed and manipulated.”

What Is MLG Coin?

MLG Coin, formally known as 360noscope420blazeit, launched in October 2024 as a meme cryptocurrency on the Solana blockchain. It was branded as the “culture coin of gaming,” marketed toward fans of online shooter culture and esports memes.

Backed heavily by high-profile internet figures including FaZe Banks and Adin Ross, the token’s hype exploded in early 2025. In a matter of five days in January, the coin’s market cap skyrocketed from $3 million to over $150 million, primarily due to aggressive endorsements from Banks and others.

However, like many meme coins before it, the bottom fell out. MLG Coin crashed spectacularly, wiping out millions in fan investments. Accusations of a “rug pull” a deliberate scheme to pump and dump the coin immediately lit up social media, with many targeting Banks as the primary culprit.

FaZe Banks vs Adin Ross: The Screenshot That Sparked a Firestorm

Tensions boiled over on July 28, when a screenshot began circulating from the MLG Official Main Chat. In it, Banks appears to accuse Adin Ross of being a “bad actor” and blames him for shifting the public narrative against him.

Banks claims Ross was upset after being mocked online for his involvement in MLG Coin, and that he retaliated by spinning the story to portray Banks as the scammer.

“The only bad actor in this entire thing is Adin. Point blank. Period,” Banks stated.

The screenshot alleges that Ross was used as “exit liquidity” a crypto term referring to when a prominent figure pumps a token, allowing earlier holders to cash out at peak prices while newcomers are left with worthless coins.

Adin Ross Confirms the Screenshot, But Denies the Blame

Adin Ross confirmed the authenticity of the screenshot in a post on X, but rejected any suggestion that he orchestrated or was complicit in a rug pull.

“The Banks screenshot is real. Shit sad asf. If you guys think that MLG being rugged was me I’m sorry to tell you it wasn’t,” Ross wrote.

“There’s a reason that entire house is silent, truth will come out eventually. I’m just more hurt on the fact someone I call my brother is behind my back.”

Ross and Banks had a long-standing friendship, having frequently co-streamed and invested together. Earlier this year, Ross claimed he owned 20% of FaZe Clan, and both were also public investors in Death Breath, a breath freshener start-up.

Banks Says He Lost Money, Not Made It

Attempting to clear his name, Banks took to Instagram to post a screenshot of a deleted tweet, which he claims proves he lost money on MLG Coin.

“Has to officially be the worst ‘scam’ of all time considering I lost 6-figures,” he wrote. Banks says he sold off his entire MLG coin portfolio at a net loss of $106,475.

In another post, he shared a DM from an unnamed source alleging a coordinated $40,000 to $50,000 smear campaign was being run against him on Twitter.

“Someone I know that runs Twitter campaigns is saying someone is going out of their way to pay pages… to place blame on you,” the message reads.

Fallout at FaZe Clan

The backlash has proven too toxic for FaZe Banks to weather. On Monday, he announced his resignation as CEO and revealed that he would be stepping away from both FaZe Clan and social media entirely.

“For the time being I’m gunna be stepping away not only from Faze, but all this internet sh*t,” Banks tweeted. “Sucks my entire life gets ruined over something I didn’t even do. The real ones know. I wish I could say I’ll be back, but I really don’t know if I will.”

His exit marks another chapter in FaZe Clan’s rocky recent history. Once considered a dominant force in gaming, the organization has faced growing scrutiny over its business decisions, declining relevance, and controversial NFT ventures.

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A shooting at a midtown Manhattan office building on Monday left at least five people dead, including an off-duty New York City police officer, sources told the The Associated Press.

The suspect was identified as Shane Tamura, of Nevada, two people briefed on the investigation told the AP. Sources said he fatally shot himself.

Law enforcement officials located identification on Tamura’s body, including a concealed carry permit from Las Vegas, the people said. The people were not authorized to discuss details of an ongoing investigation and spoke to the AP on condition of anonymity.

The Fire Department of New York said emergency crews were called to the Park Avenue office building around 6:30 p.m. for a report of someone shot. The building houses some of the country’s top financial firms and the National Football League.

Jessica Chen told ABC News she was watching a presentation with dozens of other people on the second floor when she “heard multiple shots go off in quick succession from the first floor.”

She and others ran into a conference room and barricaded tables against the door.

“We were honestly really, really scared,” she said, adding that she texted her parents to tell them that she loves them.

Mayor Eric Adams said multiple people were injured. He posted a clip to social media urging people still inside the office building to stay put because police officers were conducting a floor-by-floor search. The Democrat said he’s headed to the hospital to speak with the family and loved ones of those involved.

Local TV footage showed lines of people evacuating the office building with their hands above their heads. The building includes offices of Blackstone and the consulate general of Ireland.

Some finance workers at an office building down the block were picking up dinner at a corner eatery when they heard a loud noise and saw people running.

“It was like a crowd panic,” said Anna Smith, who joined the workers pouring back into the finance office building. They remained there for about two hours before being told they could leave.

The building where the shooting happened is in a busy area of midtown, located a short walk north from Grand Central Terminal and about a block east of St. Patrick’s Cathedral.

The city’s emergency management alert system warned of traffic delays, road closures and disruptions to public transportation in the area.

Through late July, New York City is on pace to have its fewest murders and fewest people hurt by gunfire than any year in recent decades.

15

Coach Prime beats cancer with an unexpected show of support.

NFL Hall of Famer and Colorado Buffaloes head coach Deion Sanders has revealed that he privately battled an aggressive form of bladder cancer, undergoing a full bladder removal surgery in recent months. Now cancer-free and determined to return to the sidelines, Sanders broke the news during an emotional press conference that shook both the sports world and his loyal fan base.

But it wasn’t just the medical updates or Sanders’ signature optimism that caught attention. It was the emotional reaction of actress Karrueche Tran, who was spotted in newly surfaced footage offering tearful support during his recovery. Her appearance has sparked questions about the nature of their relationship, though neither party has confirmed whether they’re dating or simply close friends.

“God Got Me Like No Other”

Sanders, affectionately known as “Coach Prime,” had previously alluded to a serious but undisclosed health issue. The 56-year-old coach made the revelation that months of intensive treatment resulted in the removal of his bladder, a procedure that changed his life as part of his fight against a highly aggressive cancer.“Wow, I am truly blessed for the abundance of well wishes, for all the thoughts and all of the prayers,” Sanders wrote in a recent Instagram post. “THANK YOU THANK YOU THANK YOU”

Despite the gravity of his diagnosis, Sanders’ message remained steeped in faith:

“I can assure you all that everything is OKAY and will continue to be so. God got me like no other. I have so much more work to do to glorify God, so please believe God got me”

Coach Prime’s Triumphant Return

Dr. Janet Kukreja, Sanders’ lead oncologist, confirmed that the coach is officially cancer-free and even went so far as to declare him “cured.”

Sanders, who has already weathered previous health scares, including foot surgeries and blood flow issues that nearly led to amputation, now faces a new challenge: leading the Colorado Buffaloes into the next college football season while adjusting to life without a bladder.

Yet his persona remains the same.

“I’m excited to get back to Colorado to be at home with my staff, team & all associated to our program,” he declared. “When we arrive back to Boulder you will be updated on everything. Until then, I’M COMING BABY, #CoachPrime”

Karrueche Tran’s Emotional Appearance Sparks Rumors

The shock surprise in this otherwise sports-oriented saga came courtesy of actress Karrueche Tran, who was seen clearly crying as Sanders recuperated post-surgery. In one just-released clip, the Claws star appears to wipe tears away as she sits next to Sanders.

While no word has yet officially been given, the fans wasted no time speculating on social media regarding whether they are more than just friends. They are close friends or more?

For now, the two are tight-lipped about what their relationship is, but the video has added another degree of mystery to Sanders’ previously news-making return.

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President Donald Trump called for the prosecution of former Vice President Kamala Harris, Beyoncé, Oprah Winfrey, and civil rights leader, the Rev. Al Sharpton, accusing Harris of paying the high-profile stars to endorse her 2024 presidential campaign.

In a post on Truth Social, Trump called out the Democratic Party’s financial debt post-election. The president falsely claimed that Democrats “admit” to “illegally” paying Beyoncé $11 million for an endorsement of Harris.

“She never sang, not one note, and left the stage to a booing and angry audience!” Trump falsely wrote about Beyoncé and Kelly Rowland’s appearance at a Harris rally in their hometown of Houston, Texas.

While it is true that Beyoncé did not sing or perform at the rally, as many fans had hoped, considering Beyoncé’s song “Freedom” was Harris’s campaign theme song, there is no evidence that she was booed by the audience. However, Trump may be incorrectly referencing a video at the Oct. 25, 2024, rally that shows the audience booing to drown out a protester who interrupted Harris’s speech–a frequent occurrence at her rallies amid outrage over Israel’s military operation in Gaza.

The Harris campaign and Beyoncé’s camp have previously disputed the false claims that she was paid to endorse Harris. However, records from the Federal Election Commission show that the campaign did pay Beyoncé’s production company, Parkwood Production Media LLC, $165,000. As a campaign spokesperson had previously noted, the payment is legally required for event productions associated with talent like Beyoncé.

In his Truth Social post, Trump also named $3 million in expenses paid to Winfrey, who hosted a primetime TV special in support of Harris. Winfrey, who is worth more than $3 billion and denied the “lie” that she was paid for her live sit-down interview with Harris, explained that her campaign’s production company, Harpo Productions, was similarly reimbursed $1 million for production costs.

Trump also claimed that Sharpton, who runs the nonprofit organization National Action Network, was paid $600,000 by the campaign for his endorsement. The president also wrote that Sharpton was a “low-rated TV anchor,” referring to his gig at MSNBC. Sharpton previously explained that the payments were donations to his nonprofit and that neither he nor National Action Network made an endorsement in the presidential contest.

Despite these facts, Trump said, “These ridiculous fees were incorrectly stated in the books and records. YOU ARE NOT ALLOWED TO PAY FOR AN ENDORSEMENT. IT IS TOTALLY ILLEGAL TO DO SO.”

He added, “Can you imagine what would happen if politicians started paying for people to endorse them. All hell would break out! Kamala, and all of those that received (sic) Endorsement money, BROKE THE LAW. They should all be prosecuted! Thank you for your attention to this matter.”

Democratic strategist Ameshia Cross dismissed Trump’s false claims about Beyoncé, Oprah, and Sharpton, arguing that he is fixated on last year’s election because of Harris’s crowd sizes.

“Even though he won in 2024, took all of the battleground states, no question, he is still gravely bothered by the crowds that Kamala Harris got out. And to negate the fact that that was done by sheer excitement, he is trying to throw his own conspiracy theory out,” Cross told theGrio.

She added, “He was bothered by the extent of superstars who were able to come and show up. Because, remember, he couldn’t get anybody. He got all the B, C and D-list, folks.”

Cross also suggested what many critics have said about Trump over the past few weeks: he’s simply trying to distract from the political controversy over his connection to convicted sex trafficker and pedophile Jeffrey Epstein and his administration’s refusal to release FBI files related to his criminal case–despite a campaign promise to do so.

“Donald Trump wants to talk about anything that’s not Epstein, because he hates guilt by association,” said Cross, who suggested that the Epstein scandal isn’t going away.

Trump’s MAGA base of supporters has long been fixated on the Epstein files, hoping to uncover evidence of the wealthy and powerful, especially Democrats, being involved in the execution or cover-up of Epstein’s sex trafficking ring that involved minor girls. Even Epstein’s suicide has been a point of conspiracy theories, as some believe he was murdered in an effort to keep his secrets silent

Referring to the president’s penchant for pushing conspiracy theories, including the racist birther conspiracy about former President Barack Obama, Cross explained, “Once you have stoked that level of instigation around conspiracy theories, there is nothing you can give [his base] that will make them stop.”

She added, “That’s how conspiracy theory works. We’re still trying to figure out the magic bullet theory, how many years after JFK’s assassination?”

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Last Saturday night in Las Vegas, Beyoncé did not just end a tour. She ended an era.

With a final, thunderous performance at Allegiant Stadium, Beyoncé officially closed the curtain on her history-making COWBOY CARTER TOUR, a 32-date spectacle that has now gone down as the highest-grossing country tour of all time.

In true Beyoncé fashion, the final night was no ordinary closing show. The Queen Bey pulled every conceivable stop, inviting JAY-Z, Destiny’s Child, and Shaboozey to join her for a celebration that will be studied in music history books and worshipped in pop culture archives for decades to come.

And the crowd? Electrified. Allegiant Stadium’s sold-out capacity let out a roar so deafening during the surprise guest appearances that it practically lifted the roof off the Las Vegas Strip.

Crowning Glory: The Tour by the Numbers

Produced by Parkwood Entertainment and promoted by Live Nation, the COWBOY CARTER TOUR wasn’t just a concert. It was a global movement. In just nine cities across three continents, Beyoncé shattered records that have stood for years and in some cases, decades. According to Billboard, the tour:

• Grossed over $400 million, making Beyoncé the first woman and first American act with two separate tours to break that benchmark






• Extended her reign as the highest-grossing Black artist and the highest-grossing R&B artist of all time






• Broke 30+ stadium records across North America and Europe, including SoFi Stadium (Los Angeles), MetLife Stadium (New Jersey), Tottenham Hotspur Stadium (London), and Stade de France (Paris)

A staggering 1.5 million+ fans attended across 32 sold-out shows. Each performance unfolded as a multi-sensory experience, nearly 3 hours long, featuring 42 songs, three flying stage props (including a mechanical golden horse and a convertible lowrider), and a custom star-shaped stage design outfitted with robots, pyrotechnics, and immersive lighting.

The Final Rodeo: Las Vegas Lights Up

Beyoncé’s Las Vegas finale on July 26 was a cinematic climax to an already-unforgettable tour. The Beyhive had been speculating for weeks, and Beyoncé delivered on every rumor and dream.

• JAY-Z joined her for a steamy, soul-shaking performance of “Drunk in Love.”

• Destiny’s Child (yes, all of them—Kelly Rowland, Michelle Williams, and Queen Bey herself) took us back with a pitch-perfect medley of “Say My Name,” “Survivor,” and “Lose My Breath.”

• Shaboozey, the genre-defying artist who featured on Beyoncé’s Grammy-winning COWBOY CARTER album, tore the stage apart with his hit “Spaghetti.”

Las Vegas didn’t just get a concert. It got a coronation.

COWBOY CARTER: An Era-Defining Spectacle

If Renaissance was a celebration of Black futurism and disco-drenched liberation, COWBOY CARTER was Beyoncé’s rebellious reclamation of American music history.

Fusing country, soul, rock, folk, and hip-hop into a fearless reimagination of Americana, Beyoncé crafted a show that critics and fans agree was one of the most ambitious live undertakings in pop history.

• GQ called the tour “(Once Again) A Reassertion of Beyoncé as Our Greatest Living Performer.”






• The Telegraph gave her Tottenham Hotspur Stadium show a rare five stars: “Nobody in pop can touch her…Armed with monster hits and a veritable war zone of pyrotechnics, Queen Bey reigns supreme in London.”

And she did it all while dressed in the most elaborate, expressive, and downright explosive fashion seen on a stage since McQueen’s heyday.

Fashion as Statement, Spectacle, and Soul

Across the tour, Beyoncé wore custom looks by a museum-worthy roster of over 25 designers, curated by wardrobe leads Shiona Turini, Karen Langley, Ty Hunter, and Timothy White.

The lineup included: Anrealage, Balmain, Burberry, Calvin Klein, Coperni, Diesel, Dolce & Gabbana, Ferragamo, Ferrari, Gucci, Loewe, Moschino, Mugler, Off-White (Ibrahim Kamara), Poster Girl, Ralph Lauren, Roberto Cavalli, Sacai, Schiaparelli, Stella McCartney, TELFAR, Versace, Vivienne Westwood, and more.

Jewelry was sourced from rising talents like Shola Branson, and hair and makeup were a Cécred-fueled masterclass in Black excellence, executed by Neal Farinah and Rokael Lizama.

The Hive, the Family, the Crew

Beyoncé didn’t go it alone. A 350+ member crew including her daughters Blue Ivy and Rumi Carter brought the show to life. Blue Ivy returned for limited appearances in “BLACKBIIRD,” while Rumi took her stage bow for the first time, holding her mother’s hand during the final show.

Sixty-four fans were crowned “Rodeo Royalty” for their show-stopping Western-inspired outfits. And the BeyGOOD Foundation committed over $3 million to local communities, including wildfire relief in California.

The Business Behind the Magic

Beyoncé’s tour was also a masterclass in branding and partnership. Official sponsors and collaborators included:

• Marriott Bonvoy, offering VIP hotel packages across tour cities






• SirDavis, Beyoncé’s award-winning whiskey, and the official spirit of the tour






• Cécred, Beyoncé’s own prestige haircare line, activated via a chrome-wrapped Roadshow trailer and Ulta Beauty pop-ups






• Ulta Beauty, the tour’s official beauty retail partner






• Vibee, curating deluxe concert experiences through hotel-ticket bundles and exclusive merch

A Tour for the Ages. A Queen Untouchable.

What Beyoncé accomplished with the COWBOY CARTER TOUR is not just statistical. It’s spiritual. She reframed country music through the lens of Black womanhood, told stories that the genre has long excluded, and did it with elegance, fire, and a sky-high boot on the gas pedal.

In an industry where superlatives often get diluted, Beyoncé once again proved she deserves every single one.

History didn’t just happen. She wrote it.

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