7

Former President Donald Trump turned heads once again this week with a viral Truth Social post that praised actress Sydney Sweeney for her new American Eagle campaign while launching scathing critiques of luxury car brand Jaguar and pop icon Taylor Swift.

In a post on Monday morning, Trump celebrated Sweeney’s ad, writing:

“Sidney Sweeney, a registered Republican, has the HOTTEST ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ’em Sidney.”

Sweeney, best known for her roles in Euphoria and The White Lotus, has recently been in the spotlight for her denim campaign with American Eagle, which has been widely circulated across digital platforms.

The Anyone But You star has never been focal about politics but recently got exposed by Buzzfeed that she registered to vote as a republican next election.

Trump’s praise of Sweeney quickly went viral among his supporters online, with the post generating a wave of engagement from conservative influencers who hailed the actress as an example of “anti-woke” Hollywood.

But the former president didn’t stop at Sweeney. He went on to criticize a recent Jaguar ad campaign, calling it “stupid” and “seriously WOKE.”

“Jaguar did a stupid, and seriously WOKE, advertisement, THAT IS A DISASTER. The CEO just resigned, the company is in turmoil,” Trump wrote.

While Trump didn’t provide specifics about the Jaguar ad or name the campaign in question, the automaker has recently leaned into sustainability messaging and progressive branding, including DEI initiatives in their European and North American markets. It remains unclear whether the CEO resignation he referenced is accurate or related to marketing decisions.

Trump linked his criticism of Jaguar to what he has long dubbed the “Bud Light Effect” — a reference to the backlash the beer brand faced after a brief partnership with transgender influencer Dylan Mulvaney in 2023. Trump reiterated his belief that “going woke” leads to financial ruin:

“Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short but very Woke campaign, the Company. The market cap destruction has been unprecedented, BILLIONS OF DOLLARS LOST.”

Finally, Trump took another swipe at Taylor Swift, reviving a feud that began during the 2020 election cycle when Swift began vocally supporting Democratic candidates. Trump wrote:

“Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her…”

While Swift has not responded to the latest jab, she remains one of the most politically active celebrities of her generation, using her platform to endorse candidates, advocate for LGBTQ+ rights, and urge young Americans to vote. She’s also coming off a record-shattering year with her Eras Tour, which has boosted local economies and grossed over $1 billion globally.

Related