Jess Hilarious has landed herself in the hot seat after a jab at a content creator’s fitness video took a turn on Instagram quick. What may have started as a “jokey-joke” instantly gained traction online, sparking heavy backlash from fans and followers who felt the comedian crossed the line!

In the now viral video the Instagram user is seen working out with dumbells while wearing grey spandex and a sports bra with Chris Brown’s hit single ‘It Depends’ playing in the background. With a play on words–Jess joked “Nah did the lyrics say “YOU FAT AS HELL”???? OMG noooo with an emoji.

The content creator didn’t back down—instead, she flipped the moment into fuel for her own motivation, using Jess’s words as a push to keep going strong in her fitness journey.

” You know you’re a big deal when you got celebrities hating on you too.”

That response quickly turned the spotlight back on Jess, with many calling her out for body-shaming and being dismissive of someone’s progress.

🙏 Jess Issues A Public Apology

In the wake of the backlash, Jess returned to social media with an open apology, admitting her comment was out of pocket. “I want to sincerely apologize for what I said—it was uncalled for and hurtful,” she shared. Jess acknowledged that while comedy is her lane, sometimes jokes can miss the mark and do more harm than intended.

Her willingness to own up to the mistake did soften some critics, but the moment also served as a reminder of how quickly comments online can impact real lives—and how accountability matters just as much as the laugh.

💡 A Lesson In Accountability

Jess Hilarious has built her brand on being unfiltered, bold, and funny. But this viral moment highlights the fine line between keeping it real and causing real harm. With her apology, she’s hoping to move forward with more mindfulness while still holding on to the humor that made her a household name.