Noir Nation, it looks like one of the most talked-about retail collaborations is officially on its way out!

Ulta Beauty and Target have announced that their partnership will be coming to an end in 2026, closing the chapter on what many shoppers considered a game-changing move in the beauty and retail industry.

A GAME-CHANGING COLLABORATION 💄

Launched in 2021, the Ulta x Target partnership was designed to bridge the gap between convenience and luxury. The deal brought Ulta’s signature brands directly into select Target stores across the country, allowing customers to snag high-end beauty products while shopping for their everyday essentials.

From skincare staples to the hottest makeup must-haves, the partnership gave shoppers the best of both worlds—and boosted Target’s foot traffic in the process.

WHY THE SPLIT? 🤔

While the collaboration has been recognized as one of the strongest retail crossovers in recent years , both Ulta and Target have decided it’s time to move in different directions. Industry experts believe Ulta is preparing to double down on its standalone store experience and e-commerce growth, while Target continues expanding its own beauty section and strengthening partnerships with other popular brands.

THE COUNTDOWN BEGINS ⏳

Although the breakup doesn’t officially take effect until 2026, shoppers still have plenty of time to take advantage of the convenience that Ulta at Target has to offer. Still, many loyal customers have already taken to social media to voice their disappointment, calling the split a major loss for accessibility and affordability in beauty shopping.

As the countdown begins, one question remains: will another major retail collaboration step up to fill the void, or will this be the end of an era? Noir Nation, let us know—are you sad to see Ulta and Target go their separate ways, or are you ready to see what’s next? 👇🏽